Technicolor

Technicolor is the trademark for a series of color film processes pioneered by Technicolor Motion Picture Corporation (a subsidiary of Technicolor, Inc.), now a division of Thomson. Technicolor was the second major color film process, after Britain's Kinemacolor, and the most widely used color motion picture process in Hollywood from 1922 to 1952. Technicolor became known and celebrated for its hyper-realistic, saturated levels of color, and was used commonly for filming musicals (such as The Wizard of Oz and Singin' in the Rain), costume pictures (such as The Adventures of Robin Hood and Joan of Arc), and animated films (such as Snow White and the Seven Dwarfs and Fantasia).

The Technicolor Motion Picture Corporation was founded in Boston, Massachusetts in 1915 by Herbert Kalmus, Daniel Comstock, and W. Burton Wescott.