The URGE digital music store is an online music distribution service run by MTV Networks. URGE is integrated into Windows Media Player 11. It was opened on May 17, 2006. Downloaded files come with restrictions on their use, enforced by Windows Media DRM, Microsoft's digital rights management. URGE features the music programming of MTV, CMT, and VH1 and provides editorial content for the online music service. URGE currently charges 99ยข a track, or $9.95/month for a subscription. An optional $14.95/month to-go subscription is available for those with PlaysForSure devices. As of May 2007, URGE is not compatible with Microsoft's Zune or Apple's iPod.
In the spring of 2007 MTV Networks launched the digital audio radio service URGE Radio, available through cable operators. URGE Radio offers cable systems digital audio channels with continuous music commercial-free, 24 hours a day. Similar to Music Choice song and artist info is displayed on screen. Many cable systems are starting to offer the service to their customers.