Common examples of alliterations include the tongue-twisters "Round and round the rugged rock the ragged rascal ran," and "Peter Piper picked a peck of pickled peppers."
Alliteration can serve as a mnemonic device. As alliterative phrases are often memorable, they are frequently used in news headlines, corporate business names, literary titles, advertising, buzzwords, nursery rhymes, poetry, and tongue twisters. In speech, an alliteration can be used for comic effect.
Peter Piper picked a peck
of pickled peppers.
A peck of pickled peppers,
Peter Piper picked
If Peter Piper picked a peck
of pickled peppers,
Where's the peck
of pickled peppers Peter Piper picked?
The foX and his boX hoCKs soCKs for his watCH.
(this last line is Assonance)
Literary examples:
Double alliteration (with echo in white) as found in Marciano Guerrero's Gothic thriller The Poison Pill
And tell the pleasant Prince this mock of his / Hath turned his balls to gun stones
- Act 1 Scene Two of Henry V by William Shakespeare Here the alliterative use of the letter 'p' emphasises Henry's sarcasm.