Vaishnavism is one of the principal traditions of Hinduism, and is distinguished from other schools by its primary worship of Vishnu (and his associated avatars) as the Supreme God. It is principally monotheistic in its philosophy, whilst also incorporating elements which could be described as being panentheistic. Its beliefs and practices, (known as Bhakti Yoga, or Bhakti) are based largely on Vedic and Puranic texts such as Bhagavad Gita, Isha Upanishad, and the Vishnu and Bhagavata, Puranas. The followers of Vaishnavism are referred to as 'Vaishnava(s)', sometimes 'Vaishnavites' in English. According to recent statistics Vaishnavas make up approximately 70% of the total of all followers of Hinduism with the vast majority of these being in India. The Gaudiya Vaishnava branch of the tradition has increased significantly in terms of both numbers and worldwide distribution in recent years, largely through the activities of the Hare Krishna movement (ISKCON).