Face (professional wrestling)

In professional wrestling, a face or babyface is a character who is portrayed as heroic relative to the heel wrestlers, who are analagous to villains. Not everything a face wrestler does must be heroic: faces need only to be cheered by the audience to be effective characters. The vast majority of wrestling storylines place a heel against a face.

The portrayal of face wrestlers changed in the 1990s with the birth of Extreme Championship Wrestling, the start of World Championship Wrestling's nWo storyline, and the Attitude Era of the World Wrestling Federation. During this time, wrestlers like Stone Cold Steve Austin and Sting used tactics traditionally associated with heels but remained popular with the fans. Although wrestlers such as Dick the Bruiser, Crusher and Fred Blassie had been babyfaces while using such tactics,citation needed] the Attitude Era is usually credited with this new kind of face.

Similarly, Kurt Angle was introduced to the World Wrestling Federation with an American hero gimmick based on his gold medal win at the 1996 Summer Olympics. In his promos, Angle presented himself as a role model and stressed the need to work hard to realize one's dreams. Although such a personality appears appropriate for a face wrestler, Angle's character was arrogant, talked down to the audience, and behaved as if he was better than the fans. Angle's character served as a meta-reference to how wrestling had changed. Although his character was intended to be a heel and behaved accordingly, some commentators speculated that if Angle attempted to get over as a babyface using a more heroic version of the same character, he would have failed.

Fans sometimes boo face wrestlers despite the way they are promoted. Some reasons this may occur include repetitive in-ring antics, a limited moveset, a lengthy title reign, and lack of selling his/her opponents' moves. This often results in wrestlers who are supposed to be cheered receiving a negative or no reaction from the fans. The Rock, who initially wrestled as Rocky Maivia, was depicted as a classic babyface, but the fans despised him. His constant attempts to get the crowd on his side struck them as obsequiousness and made him even less popular. John Cena has a history of negative and mixed crowd reactions despite being presented as a babyface.

The Spanish term used in lucha libre for babyface wrestlers is técnico. Its literal translation is "technician", referring to a wrestler who wins based on his sound technical ability rather than cheating (as opposed to a rudo, or heel).