Eurocentrism is the practice of viewing the world from a European perspective, with an implied belief, either consciously or subconsciously, in the preeminence of European (and, more generally, of Western) culture, concerns and values at the expense of non- Europeans. Eurocentrism is an instance of ethnocentrism, especially relevant because of current and past European colonialism and imperialism. Eurocentrism typically involves assuming that non-European cultures have fundamentally similar worldviews and values.
The source of a cultural tradition can be seen in the balance of emphasis given to various thinkers and ideas in discussing a subject. In the 1960s a reaction against the priority given to a canon of "Dead White European Males" provided a slogan which neatly sums up the charge of eurocentrism (alongside other important -centrisms).
Alternatively, eurocentric and eurocentrist are occasionally used in British political discourse to describe supporters of European integration and the European Union, in other words as an antonym of eurosceptic.