Bruno (sometimes written as Brüno) is a fictional homosexual character played by Sacha Baron Cohen. He first appeared during short sketches on The Paramount Comedy Channel during 1998, before reappearing on Da Ali G Show. Following the success of Borat, Universal Studios acquired the rights to make the Bruno movie now in production.
Bruno, who has no known last name, is a character who claims to be a reporter from an Austrian TV station and interviews unsuspecting guests about topics such as fashion, entertainment, celebrities and homosexuality, with an emphasis on the latter as each interview progresses. The Austrian TV station's logo features the letters OJRF (revealed once as Österreichischer Jungen Rundfunk, or in English, Austrian Boys Broadcast) inside a baby blue square, with a smaller purple square in the upper left quadrant. The name is similar to that of Austrian national broadcaster ORF (Österreichischer Rundfunk). The logo often appears on Bruno's show in the upper right corner of the screen. Bruno's segment on Da Ali G Show is called Funkyzeit mit Brüno (Funkytime with Bruno). The theme song is "Crank It Up", by Scooter, from the album Our Happy Hardcore.