Pink (Victoria's Secret)

PINK is a sub-brand of Victoria's Secret, launched in July 2004, which has a lineup of loungewear, sleepwear, and intimate apparel geared mainly towards college undergraduates. Alessandra Ambrosio was named the line's spokesperson. PINK models tour the country at college campuses. The company markets to youth through MySpace, Facebook, partnerships with MTV, and youth-oriented blogs. The brand has received world wide nomination for the best in the category performance year on year over the last 2 years.

PINK is a sub-brand of Victoria's Secret and is not related to Thomas Pink, which is owned by LVMH, or PINK&CO., owned by Joshua Perets.

PINK is sold at all Victoria's Secret stores, and at stores which sell only the PINK brand. There is a Pink store in San Francisco and two additional stores opened in 2006, one each in Detroit, Michigan, and Birmingham, Alabama. The Birmingham, AL store is located in the subburb of Hoover, AL at the Galleria Mall. The Detroit, MI store is located in the subburb of Novi, MI at the Twelve Oaks Mall. The stores are featured with everything 'pink' from blankets to chairs and from the floors to the walls. They decorate the stores with everything pink, even the dressing rooms and walls.