Hipster (contemporary subculture)

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A hipster is an individual who avoids and often explicitly rejects whatever is seen as mainstream or corporate in nature, instead embracing alternative forms of expression. Often, these alternative forms quickly become mainstream or corporate themselves, thus creating an arms race between the genuinely trendy and the "played out." Indeed, even the label "hipster" is no longer desirable, and it is rarely used for self-identification, except in an ironic or self-deprecating way.